Sizing & Requirements

SCREEN SIZES

FULLSCREEN AD
• Dimensions: 964px x 768px
• Border Width: 7px
• Border Color: rgb(102,102,102)

MOBILE AD
• Dimensions: 375px x 668px
• Border Width: 4px
• Border Color: rgb(102,102,102)

* Mobile ad has a 5% inactive area on the right and left of the ad. This space is reserved for swiping to the next/previous story.

TYPE SIZES

Minimum of 16 point (16 px height in a 72 ppi image) must be used. Beyond that, text becomes illegible on iPad mini and 7-inch Android tablets.

ICON SIZES

Icon dimensions should be less than 40 px or more, to ensure the touch target is large enough and provides the best possible visibility.

NUMBER OF WORDS

We recommend copy for an HTML ad is not more than 100 words. To ensure the best reader experience, copy should ideally be entirely visible on the screen, without having to scroll. Use of the “Touch and Reveal” interaction is one optional solution that allows the reader to access the text via a pop-up window.

If ad copy must exceed 100 words, HTML is most likely not the format for reaching your advertising goals. For an the best reader experience, we recommend the XTRA format, which allows you to present more material as native content. Contact your ad representative to find out more.

WEBSITE URL LINKS

    • The touch target for opening a URL must not be sized less than 40 px x 40 px to prevent unintended triggering.
    • The link must not point to a site that uses Flash, as this format is not tablet-compatible.
    • The link will work only if the reader’s tablet is online. An error message is displayed if there is no Internet connection.
    • Use the standard icon +web to prompt readers to touch through.

LEGAL BUTTON

    • The tab must be positioned at the bottom, to the left or to the right of the ad.
    • The “Legal” button is a standard icon and cannot be changed. Use of a black-background variant is permitted, however.
    • No logo (partner, sponsor) is permitted in this space.
    • Using the “Legal” button code or style for any purpose other than displaying legal text is not permitted.

OFFLINE MODE

Some ads reference content that requires an Internet connection. If the reader’s tablet is not online, the content will not be accessible. A dialog box loads and an error message is displayed.

RETURN TO INITIAL STATE

When the reader opens a pop-up with the bulls-eye, an x icon must replace it so the reader can close the pop-up.

LEGAL BUTTON

    • The tab must be positioned at the bottom, to the left or to the right of the ad.
    • The “Legal” button is a standard icon and cannot be changed. Use of a black-background variant is permitted, however.
    • No logo (partner, sponsor) is permitted in this space.
    • Using the “Legal” button code or style for any purpose other than displaying legal text is not permitted.

INTERACTIVITY FREE AREAS

The fullscreen ad has a 10% by 20% inactive area in each corner of the ad. This space is reserved for swiping to the next/previous story.